Public network of nearly 50,000 networks connecting millions of computers throughout the world. The Internet originally evolved from a U.S. Defense Department experimental network developed in the late 1960s and early 1970s, but since the mid-1990s it has transformed the way people communicate and do business. Anyone with access to a personal computer and a modem can become connected to the Internet and, within certain limits, can send and receive images and data just about anywhere. The Internet does not actually contain information but rather functions as the transport vehicle for information stored in the files or documents contained in the computers it connects. Providing an efficient way to find and share information, the Internet offers services such as e-mail, discussion groups, product information, research capabilities, new software, and the World Wide Web. It has become a viable advertising medium and is increasingly being factored into advertising budgets. In 1998, Internet advertising revenues were reported at $1.92 billion, surpassing reported revenues of outdoor advertising and positioning the Internet well within the role of traditional media outlets. In addition, the Internet technology has resulted in an increase in new types of businesses such as World Wide Web page designers, interactive advertising agencies, and companies that provide secure financial transaction systems.

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